Sigma uses the word “Orgs” to mean any official type of organization, association, institution, company, club or group.
Orgs do something for people, or with people. Things like unite people for a common purpose, plan events, offer experiences, teach lessons, help the community, and so much more!
Orgs have people they might call customers, students, clients, employees, etc. Sigma helps Orgs engage with, organize, and keep track of these people unlike any sales or marketing tool on the market. Sigma is built for Orgs to best enhance their relationships with the people that make up the Org and those that benefit from the experiences the Orgs provides.